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Untitled Document
"The first burst of fame
coincided with the first wave of KISS merchandise. I had always seen the band
as a means to an end-in my mind, making music was only part of the plan. The
master plan was to create a cultural institution that was as iconic as Disney.
From the very beginning, we were at the forefront of rock and roll merchandising:
we had the usual products, like T-shirts and posters, but we also had an interest
in expanding into other markets. We grew to the point that Bill Aucoin actually
bought a share in a company called Boutwell, and we wound up manufacturing our
own T-shirts, belt buckles, and stuff. Mail order forms were enclosed inside
the records."-Gene Simmons, Kiss and Make-up.
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